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Its Your
Web site - Your New Business Operation

You should Design your Web site with someone who knows
what will work and what will not work well on the Web; to please your Intended
Audience and in turn you.
You can Build
it yourself, but I recommend having someone else build it with a view in mind of
having you Maintain it; at least you should have the Option.
I can train you to Maintain your Web site, or you can
hire someone like me to be responsible for Maintaining Your New Business Operation. Timely Changes will be needed, to
meet changing Business Conditions, or based on Web site Feedback;
if you want to keep Customers and Clients coming back.
Web Site Restoration, Maintenance, or Deletion (heaven forbid!)
If your web site is out of date and you can not find
someone who cares enough to keep it updated, maintained or re-designed in a
timely fashion then give me a call.
On the off-chance that you do not want to keep your
web site but you do not know how to go about deleting it I can help you with
this as well. If the current state of the web site is not satisfactory
to you, then it is possibly a bad reflection on you and your business.
But I can also give you a quick redesign or restoration proposal to turn your
web site into a valuable business asset.
Types of Web sites
- a Progression
| Information or
Brochure-ware Web site: |
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Use existing
marketing information to create your on-line presence. |
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Satisfy your on-line
Clients or Customers with 24 hour a day access to basic information
about your business. |
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You can show examples
of your skills and provide contact information including an Email
address. |
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You will learn from
this experience about when and if it is time to expand your on-line presence.
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| Support Web site |
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Create a Self-Help
capability which operates around the clock. Frequently Asked
Questions or if required a Searchable Knowledge Base. |
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Establish a Forum for
on-line Discussion about your industry or specialty, your products and
your services. You will all learn from each other and all will
benefit. |
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You will create a
more informed Customer or Client while reducing the amount of day to day support
needed before a buying decision can be made.
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| Sales & Support Web site |
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Use a Pilot Project
to get started. Select a sub-set of products or services that are
best suited for on-line sales. |
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Ecommerce with
on-line payment is possible at the outset but not necessary to generate
on-line sales. |
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Integrate the Support
information into the Sales process to maximize convenience for the
Customer or Client. |
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Justify expansion and
the step into full Ecommerce based upon the experience from the Pilot
Project.
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Design Keys - it has to be an Enjoyable
Experience
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Ease of Navigation - and
depending on the size of the Web site - add a Table of Contents / Site Map or Search This Site
feature. |
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Brevity Clarity and Speed
of Information Delivery. That is, use point form, use clear character
styles in bold format, avoid multi-syllable words, avoid unnecessary graphic
images or optimize their use, as examples. |
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Fast effective access to
Contact Us - when the Client or Customer wants to buy the product, ask a
question or make a comment, the ability to do so must always be close at
hand. |
   
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