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Evolution - Continuous Improvement Will Ensure Success

The key is to continually
improve your Internet skills and knowledge and your Web site. If you keep your
Customers or Clients in mind, Success will take care of
itself.
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Web Site Promotion. Traditional
advertising and promotion is as important as on-line advertising and
promotion. |
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Start small and justify the growth
based upon real business activity and Web site Feedback. Create a pilot
project to justify full eCommerce capability. |
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Give Web site users more than they
would ever expect, to keep them coming back. Internet Only Specials
that are really special,
and Email Updates at their request, are examples. |
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The Internet is never closed.
Find a way to provide services that will reduce your costs and make you more
efficient for when your establishment is
open. |
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Keep your Web site current and find a
way to demonstrate that it is up to date. If needed find a way to
create an effective What's New page. |
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Ensure that your Web site makes it
easy for you to be contacted. Then make sure you reply promptly. |
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Be Prepared to Change - if some aspect
of the Web site is not working, as supported by Feedback, lack of Feedback,
poor Visitor Statistics, poor Sales etc., then try something different.
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